It's not enough these days to simply have an online presence. People don't search for your business or company by typing in your doiman name, e.g.. www.yourwebsite.com, they find you on Google by typing in say Gardening Supplies.Contact US
Search Engine Optimisation(SEO)
The elusive first page
Before paying a fortune for a fancy Google adWords Pay Per Click (PPC) Campaign remember that Google are first and foremost in business to index the internet and that this is still their number one priority. If your website is deserving of the top spot it will be in the top spot whether you pay or not.
It's not enough these days to simply have an online presence. People don't search for your business or company by typing in your doiman name, e.g.. www.yourwebsite.com, they find you on Google by typing in say Gardening Supplies. The goal now is to appear on the first page of the search results whether it be Google, Bing, yahoo or any of the other major search engines.
For some businesses this is a much easier process. Say you run a dog sledding business in Hawaii, this is not so farfetched as there is snow in Hawaii. For a business like that you would have no problem finding your website on the first page of Google because you would most likely have no competition but if you're in Gardening Supplies you have a lot more competition in business and therefore a lot more competition for that top spot on the web.
Large companies employ and pay fortunes for teams of employees/contractors ranging from marketing experts to physiologists for top Google rankings but there is a lot you can do yourself without paying. Let us at Fnesse show you how.
Google+ & Google Business
For any website today it's important to follow Google's lead. Google want to know as much about your business as possible and a main concern for them is to ensure you are a legitimate business.
By setting up and linking your website to a Google+ page is a start. Once you have a Google+ page you can then claim a Google place. This will put a pin on Google maps and give you a result similar to the listing below.
If you do have a high rate of competition and exhausting all effort then the next step is set up an adWords Pay Per Click (PPC) Campaign